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X-Factor Runners-Up Outshine the Winners in Shazam Tagging

Press Release   •   Aug 20, 2013 04:00 EDT

London - 20 August 2013 - Shazam®, the world’s leading media engagement company, today listed the top ten UK X-Factor artists that have been Shazam’d the most. The show’s runners-up have captured the attention of music fans around the world as winners have taken less than half of the slots globally and in the UK.

X-Factor Artists by the Numbers

Global Shazam Tags

UK Shazam Tags

One Direction

7.3 million

Olly Murs


Olly Murs

6.1 million

One Direction


Cher Lloyd

2.5 million



James Arthur (winner)

2.2 million

Little Mix (winner)


Leona Lewis (winner)

1.8 million

Alexandra Burke (winner)


Little Mix (winner)

1.2 million

Leona Lewis (winner)


Rebecca Ferguson


James Arthur (winner)




Misha B


Alexandra Burke (winner)


Amelia Lily


Since their debut in 2010, One Direction (3rd place finalist) has gone on to take the world by storm, while Olly Murs (2009, 2nd place finalist) has maintained his position in the UK charts while breaking into the US with his Maroon-5-like vocals. 

Cher Lloyd (2010, 4th place finalist) is feeling the love in the United States –although it’s interesting she is not in the top ten X-Factor Artists in terms of Shazam tags in the UK – while Rebecca Ferguson (2010, 2nd place finalist) has seen a lot of tags driven by popularity in Italy. 

Last series’ winner, James Arthur, has released only one single, but it has done extremely well, receiving lots of airplay in Europe and Australia.

Winner of the 2006 X-Factor, Leona Lewis, saw her break-out global smash, “Bleeding Love” released in 2007 – before Shazam’s release on the App Store – went on to receive three Grammy nominations and four BRIT nominations.

Shazam tag charts provide reliable data that lets the industry see which acts and tracks are popular with consumers.  For a complete list of charts including the US, UK and world charts, visit the blog. 

The Shazam App features unlimited tagging for iOS, Android, and Microsoft devices.  The Shazam App also includes other unique features such as Pulse and Explore to see what other people are tagging around the world, LyricPlay streaming lyrics in time with the music, and social sharing via Shazam Friends, Facebook, Twitter and Google+.

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit