Follow Shazam

Shazam Will Provide NBC Olympics a Social TV Interactive Experience for the 2012 London Olympics

Press Release   •   Jun 25, 2012 08:23 EDT

NEW YORK – June 25, 2012Shazam®, the world’s leading media discovery company, will provide NBC Olympics, a division of the NBC Sports Group, a social TV interactive experience to viewers of the 2012 London Olympics from July 27 – August 12. While watching the Olympics across NBCUniversal properties -- NBC, NBC Sports Network, MSNBC, Bravo and CNBC -- U.S. viewers can use the Shazam App on their mobile device to unlock extras such as, unique content on athletes, up-to-the-minute information on results, and the medal count. Additionally, they can participate in viewer polls and share on social media via Twitter and Facebook.

“Our collaboration with NBC around the London Games marks an exciting milestone for Shazam for TV™,” said Shazam CEO, Andrew Fisher. “As the leader in second-screen interactive television, we’re proud to work with NBC to make their coverage of the London 2012 Summer Olympics an even more engaging and interactive social experience.

“We are pleased to be working once again with Shazam,” said, Rick Cordella, SVP & General Manager, Digital Media, NBC Sports Group. “We are confident their Shazam for TV™ service will help us ignite even more excitement among viewers watching the Games on the networks of NBCUniversal.”

Beginning with the Opening Ceremony on July 27 through the Closing Ceremony on August 12, viewers will be able to use the Shazam App anytime during the broadcast on NBCU’s channels to interact with the coverage, enabling them to:

  • Download the NBC Olympics apps
  • Keep up with the schedule of events
  • Learn more about the athletes through competitor bios, news and photos
  • Get up-to-the-minute results on all events
  • Keep track of the medal count
  • Participate in interactive viewer polls
  • Check in and participate in the discussion on social media

And, because the tag result lives on in the Shazam Tag Results, fans can engage with the extras wherever they are. People who already have Shazam on their phones should ensure they have downloaded the latest version of the app for their smartphone or tablet to have an optimum experience while watching the Games.

For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App StoreGoogle playAmazon App Store, AT&T’s AppCenterVerizon VCast app storeNokia StoreWindows Phone MarketplaceBlackBerry App World, and GetJar.

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit