Sydney, Australia – 8 August 2013 - Shazam®, the world’s leading media engagement company, today announced that this Sunday will see the launch of the first Shazam-enabled advertising campaign for the Australian automotive market with the debut of the Jaguar F-TYPE advert.
Viewers who have Shazam installed on their smartphones or tablets will be able to use the app to enjoy a compelling second-screen experience. When people “Shazam” the advert, they can access:
· A user-controlled, gyroscopically-enabled view of the interior of the car from the driver’s seat. When users move their phone up, down, left or right, they get exclusive 360° augmented-reality views, both exterior and interior, of the new Jaguar F-TYPE.
· A virtual pedal to “rev” the engine
· Information about the car’s performance
· A list of the Jaguar F-TYPE interior features
· The full Jaguar F-TYPE mobile site
“We are thrilled that we are launching the first Shazam-enabled automotive campaign in Australia with such a prestigious brand as Jaguar,” said Shazam’s Regional Sales Director for APAC, Steve Sos. “This is an amazing campaign that truly demonstrates the immersive qualities of the Shazam second-screen experience by extending people’s engagement with the Jaguar brand, and because the tag lives on in people's tag lists, they can interact with the campaign anytime, wherever they are, whatever they're doing.”
Jaguar Australia’s Brand Manager Mark Eedle said, “We are very excited to be launching the F-TYPE in Australia. By using Shazam we have been able to further leverage the investment being made in both TV and digital to deliver an engaging and informative experience to those wanting to know more about the F-TYPE.”
Client Leader at Jaguar’s agency Mindshare, Kat So, added “This is a new and refreshing way for Jaguar to engage with their core consumer segments. Shazam is one of the new platforms for driving engagement that we are trialing to build a bridge from our more traditional marketing channels to mobile, simply and at scale.”
The campaign launches this Sunday, 11 August, and will run across both TV and Digital.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com