Los Angeles, CA – December 22, 2011 - Shazam, the world’s leading mobile discovery company, and Disney Parks have teamed up to incorporate the Shazam for TV service with the festive Disney Parks Christmas Day Parade on ABC-TV to give viewers a special way to experience popular annual event.
Now, people can use the app to unlock exclusive content unavailable anywhere else like behind-the-scenes footage with OneRepublic; a sneak preview of Luigi’s Flying Tires, part of Disney’s upcoming Cars Land at Disney California Adventure; a build-your-own gingerbread cookie experience; and a photo gallery of Santa on vacation.
This year’s parade is hosted by Nick Cannon from Disneyland Resort, Mario Lopez at Walt Disney World Resort, with co-host Maria Menounos and features Justin Bieber, the stars of “A.N.T Farm”, Christina Aguilera and OneRepublic.
The show airs on Christmas day on ABC check your local listings at www.disney.com/christmasparadeWith more than 165 million people using the service, Shazam is quickly becoming an integral part of the marketing mix for television events, shows, movie studios and brands around the globe who want to offer viewers a fun and engaging way to interact with their programs, commercials or movie promotions. When people use Shazam when watching a TV event like the Disney Parks Christmas Day Parade, they have access to additional information and video content.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com