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Shazamable Super Bowl Broadcast Drives Engagement

Press Release   •  Feb 03, 2014 17:00 EST

Hot on the heels of GRAMMYs success, Super Bowl exceeds 700,000 Shazams, more than doubling from 2013

New York, NY – February 3, 2014 - Shazam®, the world’s leading media engagement company, announced today that this year’s Super Bowl broadcast is the company’s most successful to date, with exclusive content from Bruno Mars and featured advertisers helping drive more than 700,000 Shazams of the broadcast, leading to millions of interactions. 

“Last night, we saw record levels of engagement with the Super Bowl with more than 700,000 Shazams of the game, with more than half of those happening during Bruno Mars’ halftime show.  Our timeline experience offered users the ability to replay the ads, catch all the new music as it was unveiled, and get exclusive content,” said Rich Riley, CEO.  “We were excited to have partnered with Bud Light, Jaguar and Sonos on their advertising and with Bruno Mars,Atlantic Records and Warner Music Group on the halftime show.”

Shazam launched a new Timeline feature for the Super Bowl that enabled viewers to keep up with all the key performances, ads, plays and tweets during the game.  Plus, this year all of the ads aired during the Super Bowl were recognized by Shazam – making it easy for viewers to watch again in the moment, today or anytime and share their favorites on social media. Other key features of the Shazam experience were:

·  500,000 tracks of the new AfroJack single given away by Bud Light in a world exclusive;

·  An exciting British Villain experience associated with the Jaguar commercial;

·  Playlist of the half time show starring Bruno Mars and the Red Hot Chili Peppers, exclusive world premiere track downloads; and

·  Playlists from the teams’ cities.

While there were a number of spikes in Shazam activity, the half time performance of Bruno Mars and Red Hot Chili Peppers singing “Give It Away” saw the biggest spike in activity.  The complete top five Shazamed moments from the Super Bowl were:

·  Bruno Mars/ Red Hot Chili Peppers – Give it Away

·  Bruno Mars - Just The Way You Are

·  Chevrolet – Life

·  Jaguar - Rendezvous

·  Bruno Mars - Runaway Baby

Shazam recently launched its new Auto Shazam feature to make it easy for people to automatically identify the music and TV playing around them.  The new feature is perfect for situations like watching the Super Bowl, when fans don’t want to miss a minute of the action, because it works in the background or when people are using other apps.  More than 90,000 – or nearly 15% of the identifications – were generated by Auto Shazam, identifying all aspects of the game, including the half time show and the ads.

Lastly, this is the first year where all the ads were Shazamable to watch again and share on social media.  The top-Shazamed ads during the broadcast were:

·  Chevrolet – Life

·  Jaguar – Rendezvous

·  Bud Light – Cool Twist

·  Bank of America featuring U2

·  Budweiser – A Hero’s Welcome

Prior to the broadcast, Shazam leveraged the reach of its new News Feed feature to reach out to more than 11 million iOS and Android users in the U.S. to remind them about the Super Bowl broadcast. In the past months, Shazam’s News Feed has featured artist messages and other content to keep fans effortlessly informed about the artists, TV shows, and brands they love.

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com

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