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Shazam to Make ESPN’s Winter X Games Aspen 2012 More Interactive

Press Release   •   Jan 26, 2012 08:41 EST

New York, NY – January 26, 2012 - Shazam®, the world’s leading media discovery company, today announced ESPN’s Winter X Games Aspen 2012 will be Shazam-enabled to further connect fans with their favorite winter action sports.  Starting today, when fans use Shazam to tag the live telecast anytime during the program, they will instantly access video highlights, photos, results, music and connect to related social media, enhancing the overall experience for sports fans watching the X Games. A portion of Winter X Games 2012 promos will also be Shazam-enabled.

“This marks another exciting first for Shazam.  The Winter X Games is the first live sports program to be Shazam-enabled, making it easy for fans to experience more of their favorite events,” saidDavid Jones, Shazam’s EVP Marketing.  “Now, action sports fans have the next best thing to a ticket to Aspen – they can see more of the action, get more of the music and learn more about the day’s events – all on their mobile device.”

Viewers who have Shazam installed on their smartphones or tablets will be able to use the app to access exciting content like:

  • music from the event
  • photo galleries of the action
  • highlights from the previous day’s events
  • easily connect to related social media about the event
  • top stories, and
  • the daily schedule

In addition to the features above, fans can download ESPN’s X Games App. Because the tag lives on in people's tag lists, they can interact with them anytime, wherever they are, whatever they're doing.

“The X Games has always been more than a sporting event – it’s a lifestyle event, too,” added Carol Kruse, ESPN’s SVP of Marketing.  “Shazam for TV will help us create a more connected experience for fans by bringing the great music and culture of the event, as well as photo galleries and highlights, to our fans who can’t make it to Aspen.”

The Winter X Games Aspen 2012 airs January 26-29 starting at 12:30 p.m. EST.  For the full telecast schedule and X Games media information, including press releases, logos and additional images from past events, log on to For general information and updated athlete lists, log on to Follow the Winter X Games on Twitter at

With the Winter X-Games, Shazam extends the ability to use the App to include selected live performances and television events.  Shazam for TV gives people a new way to connect with their favorite TV shows and brands, unlocking exclusive information and offers for their favorite products.  Popular hit series like Being Human and Covert Affairs, special one-off events like the Disney Christmas Parade, movie promos, DVDs and numerous ads have incorporated Shazam to deliver customized tag results that enable viewers to experience more of the shows and brands they love.

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit