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Shazam’s Holiday Golden Tag Promo Gives Justin Bieber Fans a Chance to Win Autographed Guitar and Other Exclusive Memorabilia

Press Release   •   Nov 30, 2011 07:17 EST

New York, NY – November 30, 2011 - Shazam®, the world’s leading mobile discovery company, today announced it is giving one lucky person the chance to win a Justin Bieber Exclusive Grand Prize Bundle whenever they use Shazam to tag his video “All I Want for Christmas is You” on VEVO. VEVO, the world’s leading all-premium music video and entertainment platform, will premiere the video tonight at 10pm EST across its platform which includes VEVO.com and VEVO mobile apps. The Shazam tag result for the highly anticipated video of Justin Bieber’s duet with Maria Carey will let people instantly buy the single or album, watch the video anytime on their phone or tablet or see other Justin Bieber videos as well as enter the contest.

Starting today, when fans in the US and Canada* use their iOS and Android-powered devices to tag the Bieber/Carey duet, they will receive a chance to enter and win a Justin Bieber Exclusive Grand Prize Bundle which includes:

  • An Epiphone DR100 guitar autographed by Justin Bieber,
  • Clothing from the “All I Want for Christmas is You” video,
  • A deluxe box set including a Justin Bieber ornament, book, easel, backer card and CD/DVD, and
  • A Mistletoe Plaque to commemorate Justin’s “Under the Mistletoe” album.

The contest, which runs from November 30th through midnight January 15th will also award five lucky Shazamers with a SONOS Play:5 Wireless HiFi System and a copy of Justin Bieber’s Christmas album, “Under the Mistletoe.”

Entering the Justin Bieber “Golden Tag” promotion is easy!  All you have to do is:

  1. Activate Shazam Friends (via the Friends Tab in your Shazam App)
  2. Shazam “All I Want for Christmas is You” between November 30th and January 15th, 2012

It’s just that easy!  Winners will be selected on January 16, 2012 and fans can follow the “Golden Tag” promotion on Facebook pages for Justin Bieber, Shazam and SONOS.

Justin’s latest album, Under the Mistletoe is his third #1 album debut in just 18 months!  It follows My World 2.0 (April, 2010) and Never Say Never: The Remixes (February, 2011).  Never Say Never: The Remixes was the accompaniment to Justin’s concert documentary film Never Say Never which went on to become the highest grossing concert film in US history. Under the Mistletoe, Justin’s first Christmas album, features duets with Mariah Carey (on her # 1 holiday classic, “All I Want for Christmas is You”); Usher on “The Christmas Song” (Chestnuts Roasting on an Open Fire);  Boyz II Men on  “Fa La La”; Busta Rhymes on “Drummer Boy”; and The Band Perry on “Home This Christmas.”  Justin has sold over 11 million albums worldwide to date, and has amassed over 2.2 billion video views on YouTube, over 36 million Facebook fans and has more than 13 million Twitter followers.

Shazam “Golden Tag” promotions are one of the many ways Shazam is working with major label artists today.  The Lil Wayne Golden Tag promotion launched in August saw more than thirty million impressions of the video on VEVO, over a 285% increase in Lil Wayne tags during the promotional period, a 10% click through to buy his single, ‘How to Love’ and a spot on Shazam’s Top 20 US Tag Chart for 10 straight weeks.  In addition to opportunities to meet the artist, Golden Tag promotions can include concert tickets, free downloads, song debuts and loads of other prizes.  Record labels and artists work with Shazam to Shazam-enable their music videos and TV commercials, release exclusive content such as a new album, song or video, launch innovative advertising campaigns within the Shazam App, and build 3-way promotions with the help of media partners and major brands.

*Promotion open to legal residents of Canada (excluding the province of Quebec), must be 13 or older to enter.

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com