London – 7 August 2012 - Shazam®, the world’s leading media engagement company, today announced it has reached a major milestone – fans around the world have used the service to identify songs and experience more with TV shows and ads over five billion times. P!nk’s new song “Blow Me One Last Kiss” marked the five billionth tag. In addition to its leadership in music discovery, Shazam’s rapid expansion into television has given people new opportunities to use the app to engage with their favourite shows and ads for additional content and exclusive offers.
“Shazam is achieving growth and customer engagement that is unparalleled, with more than two million people downloading the app each week and using it ten million times every day,” said Shazam CEO Andrew Fisher. “We have invested in our technology and developed strong partnerships with broadcasters, brands, artists and music labels to provide our fans with the most innovative way to discover, explore and share the content that interests them most.”
Last year, Shazam entered the media engagement category with the launch of the Shazam for TV™ service and has since gone on to work with more than 100 campaigns for global A-List brands such as Pepsi, Procter and Gamble, Sony, Toyota. Narrowly missing the honor of being the five billionth tag of all time was a "P&G’s Best Job" commercial, a Shazam-enabled TV campaign for Procter and Gamble highlighting and celebrating the role that moms play in raising Olympic athletes.
Shazam has also developed partnerships with broadcasters to create dozens of custom interactive second-screen experiences for leading shows and major live events like the Super Bowl, GRAMMY Awards, Billboard Music Awards, MTV Movie Awards, American Idol and the 2012 London Olympics.
Currently, Shazam fans in the US can use the app anytime while watching the Olympics across NBC Universal properties -- NBC, NBC Sports Network, MSNBC, Bravo and CNBC -- to bring together in one convenient place a blend of social features and rich content, including unique content on athletes, up-to-the-minute information on results, video highlights, the medal count, the latest tweets from the athletes, and the music during the broadcast.
Shazam built its reputation on music recognition, which is still at the core of its capabilities today. Because of its 225-million strong fan base that use the app ten million times a day, Shazam’s Tag Charts, available for over 20 countries and globally, are recognized as one of the most accurate predictive measures for the industry to see which songs and artists are resonating with the public and will become commercial hits in the weeks, and sometimes months, ahead.
In addition to investing in content, Shazam has also enhanced its app by improving its tagging speed, enabling people to identify music and other content in as little as one second, and launching unlimited tagging in its free app for iOS and Android devices.
“The innovations that we’ve made and the growth we’ve achieved solidify our position as the world’s leading media engagement service. It took Shazam ten years to see its first billion tags, then ten months to achieve the second billion. And in just a year, we have gone from two billion tags to five billion. We look forward to this kind of growth continuing as we give people more exciting reasons to use Shazam,” said Fisher.
For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major plat form and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com