London, UK – 29th September 2011 - Shazam®, the world’s leading mobile discovery company, today announced a major change to its free App for iPhone, iPod touch, and iPad devices, giving Shazamers unlimited free tagging. This shift to “no limits” meanssignificantlymore opportunities for Shazamers to discover and engage with their favorite music, television shows and brands.
Andrew Fisher, Shazam CEO said, “Shazamers already identify over 1 billion songs each year and go on to purchase over $100 million in digital music via our service. Now, with no limits, people can Shazam even more songs they don’t know – or they already know - to conveniently purchase them, see the lyrics, watch the official music video, share on Facebook, Twitter or email, get recommendations and purchase concert tickets instantly. Unlimited free access means peoplecan use Shazam even more as part of their daily lives.”
Shazam provides people with the opportunity to more deeply engage with their favorite television shows as more broadcast and cable networks offer exclusive, new content directly to the Shazam community. Similarly, many of the world’s leading brands want to reach and directly engage the 150 million Shazamers via their mobile and television advertising.
“All of this is possible due to the increasing maturity of mobile advertising and the strength of Apple’s iOS ecosystem. Because of these essential improvements, we can make this fundamental change to unlimited usage in our free App,” said Fisher.
Shazam’s free App is supported primarily by advertising, exclusive sponsorships and product sales. Capital One Financial Corporation (NYSE: COF) is the launch sponsor for unlimited tagging in the free Shazam App globally on iOS and Android.
To celebrate the launch, Shazam is also announcing a special Golden Tag promotion ‘Shazam to Win $25,000 and Meet Kelly Clarkson’ sweepstakes. Each time people Shazam a song, they have a chance to win the cash prize and meet Kelly - a once-in-a-lifetime experience. She will be on tour in early 2012, performing songs from her new album Stronger which is scheduled to be released on October 24th.*
People who use Encore, the premium version of the Shazam service, will continue to enjoy additional exclusive features such as LyricPlay – allowing music lovers to view lyrics as they play in time to music – and an ad-free environment.
For people who don't yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, Amazon’s App Store and GetJar.
*The sweepstakes to win $25,000 and meet Kelly Clarkson is for Shazamers in the US and Canada. In the UK, people can tag any song to win £15,000.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com