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Shazam Launches First US “Golden Tag” Music Promotion with Celebrity Actress and Singer Selena Gomez

Press Release   •   Apr 26, 2011 09:00 EDT

London, UK – 26 April 2011 - Shazam®, the world’s leading mobile discovery company, today announced that Hollywood Records artist Selena Gomez, the award-winning star of the Disney Channel original series “Wizards of Waverly Place” and star of the upcoming Fox Feature film “Monte Carlo,” is featured in the US debut of Shazam’s Golden Tag promotions. Shazam Golden Tag promotions provide music fans with exciting new ways to interact with and experience their favorite artists within the Shazam App.

Starting today, when fans Shazam Selena Gomez &The Scene’s new hit single “Who Says” using iPhone and Android devices, fans in the US and Canada* will receive a chance to enter and win a grand prize trip to meet Selena and see her in concert on her first-ever headlining tour. The tour kicks off on July 28th in Boca Raton, Florida, with special guests Allstar Weekend.

The promotion, which runs from April 26, 2011 to June 15, 2011, will also award five lucky Shazamers with an exclusive Selena Gomez prize pack, consisting of music and other Selena Gomez merchandise.

To enter the Shazam Selena Gomez Golden Tag promotion:

  1. Shazam “Who Says” by Selena Gomez & The Scene between April 26, 2011 and June 15, 2011
  2. Tap the Selena Gomez Golden Tag promotion banner on the Tag Result
  3. Complete the brief entry form and agree to the Official Rules

David Jones, Executive Vice President Marketing, at Shazam, said, “Selena Gomez is hugely popular with millions of fans on Shazam and more than 20 million followers across Twitter and Facebook.  We are excited that we are able to offer tens of millions of Shazamers the first in a series of original Golden Tag promotions, giving them once-in-a-lifetime opportunities like meeting their favorite artists and seeing them perform live.”

Born July 22, 1992, in Dallas, Texas, Selena Gomez started acting at age seven. She made her debut in the starring role of girl wizard Alex Russo in the hit Disney Channel series “Wizards of Waverly Place.” In 2009 Selena Gomez & The Scene released their debut album “Kiss & Tell,” featuring the hit single “Naturally.” Their follow-up 2010 album, “A Year Without Rain,” featured the hits “Round & Round” and “A Year Without Rain.” The band is set to release their new album June 28, 2011.

Fans can follow the Golden Tag promotion at Facebook pages for Selena Gomez and Shazam.

Shazam Golden Tag promotions are one of the many ways Shazam is working with major label artists today.  In addition to opportunities to meet the artist, Golden Tag promotions can include concert tickets, free downloads, song debuts and loads of other prizes.  Record labels and artists work with Shazam to Shazam-enable their music videos and TV commercials, release exclusive content such as a new album, song or video, launch innovative advertising campaigns within the Shazam App, and build 3-way promotions with the help of media partners and major brands.

*Promotion open to legal residents of Canada (excluding the province of Quebec)

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com