Follow Shazam

Historic Olympic Moments Drive Millions of Shazam Interactions

Press Release   •   Aug 13, 2012 08:55 EDT

New York – August 13, 2012 - Shazam®, the world’s leading media engagement company, today revealed that there were several million interactions with its Shazam-enabled NBC Olympics broadcast  and more than a million from last night’s Closing Ceremony, alone.  Olympics fans used the Shazam App to access numerous features such as video highlights, athlete bios and stories, results, and the medal count to keep up with all of the action using the “second screen”, their mobile device. Fans could also follow the latest tweets of just the athletes or everyone, and share their favorite Olympic moments via social media sites Facebook and Twitter.

“This has been a major achievement for Shazam,” said Andrew Fisher, CEO.  “While the Super Bowl was an incredible one-day live event, the reaction to the Shazam Olympic experience over the course of the last seventeen days has exceeded our expectations.  NBC has been a truly world class partner, collaborating with us to deliver a unique social TV experience with up-to-the-minute content that was always fresh and engaging on the second screen.”

Some of the most tagged moments during the broadcast reflect the memorable and historic achievements that happened during this year’s Olympics:

The top 5 sports categories that were driving the engagement by Shazam’s Olympics fans were: gymnastics, swimming, track and field, beach volleyball and basketball.

Music was one of the stars of the 2012 London Olympics and featured throughout the Games.  Starting with the epic “Isle of Wonder” Opening to the lively “A Symphony of British Music” Closing Ceremonies and throughout the historic moments in between, people used Shazam to discover, buy and share the featured music. Below are the top five songs from the Opening and Closing Ceremonies:

Opening Ceremony –

Closing Ceremony –

With the beginning of the new fall season of TV shows next month, viewers can expect to see a number of exciting TV events, shows and new ad campaigns that incorporate Shazam, enabling fans to engage with and experience more of the shows and brands that they love.

About Shazam

Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com