Palo Alto, CA – June 10, 2011 - Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV will be featured in Oxygen channel’s new program, The Glee Project, which premieres this Sunday, June 12, at 9:00 EDST. The Glee Project launches with 12 contenders vying for a seven episode guest role on Fox’s hit series, Glee, and will be coached and judged by that show’s casting director, choreographer, and vocal arranger, with a guest mentor from “Glee” making a special appearance every week.
“We’re excited to be a part of such a great program, giving fans the opportunity to see more video of the celebrity mentors and other behind-the-scenes footage,” said David Jones, Executive Vice President Marketing at Shazam. “Shazam for TV is revolutionizing the way we watch TV – no new gadgets or equipment required, just a smartphone with the Shazam App makes watching TV a more fun and interactive experience.”
Shazam leads the mobile discovery industry with a reach of more than 125 million Shazamers and more than a million new users added every week. Shazam for TV gives viewers a “second screen” experience – the screens of their mobile phones – and the opportunity to engage with their favorite shows without interrupting what they’re watching. By tagging the programs they love, Shazamers can get access to content not available elsewhere, share their tags on Twitter or use the Shazam Friends feature to share their discoveries with their Facebook friends and see a real-time feed of what their friends are watching.
“We integrated Shazam into our programming to bring a unique element to our digital strategy and give Oxygen another channel to reach our tech-savvy viewers,” said Jennifer Kavanagh, Vice President, Digital for Oxygen. “Shazam for TV gives our viewers an easy and fun way to engage with our shows, go behind the scenes and share what they’re watching with their friends.”
Each episode of The Glee Project will have a Shazamable moment, giving viewers access to exclusive footage not available anywhere else of the guest celebrity mentors.
For consumers who don't yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, the Ovi Store by Nokia, Windows Phone Marketplace, BlackBerry App World, and GetJar. The Shazam free App is available with five tags per month and Shazam Encore is priced at $4.99 for a 1-year subscription or a one-time fee of $5.99 on iOS; or a one-time fee of $4.99* on all other platforms.
Shazam is one of the most popular apps of all time, used by hundreds of millions of people globally to connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores -- and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. For more information on how Shazam has created new technology tools for brands to utilize data visit www.shazam.com