The Shazam Entertainment Ltd. logo sits on a wall as an employee uses a smartphone in this arranged photo at the company’s headquarters in London, U.K., on Friday, July 26, 2013. Billionaire Carlos Slim’s America Movil SAB has invested $40 million in the London-based company behind the software with more than 70 million active users every month. Photographer: Simon Dawson/Bloomberg
Music identifying app Shazam has come a long way since it was first introduced almost a decade ago, and today the company has announced a number of enormous figures and milestones it has reached, all of which go to underline just how powerful and popular the program really is.
The company revealed today that it has now been downloaded over one billion times by users around the world, easily making it one of the most downloaded apps of all time. Shazam has been quickly acquiring users over the years thanks mostly to the fact that it stood out from the crowded app space thanks to its specific use. It filled a void that needed filling at a time when nothing else even came close, and its user base has grown organically since then.
Shazam also admitted that after years of trying and losing money, the company is now, finally, profitable. While its lack of profitability hadn’t been hurting the company too much, it’s not possible to lose money forever. Last year, the tech firm was valued at $1 billion, despite the fact that it hadn’t ever turned a profit.
For a long time, the app could only be used to identify songs that people didn’t know, but as the years progressed, the company’s technology expanded, and new mediums and items became “Shazamable.” Earlier this year, the company launched Shazam For Brands, which has helped it become fun and useful to users in new ways, while also adding a new revenue stream. Brands can now partner with Shazam to create interesting and creative campaigns around almost anything, using an app that much of the world already has.
Since launch, there have been 30 billion “Shazams,” which essentially means that it has been used 30 billion times to identify one song or another, which is truly an incredible figure. The company claims that Shazam is now used 20 million times every single day around the world. While other apps have popped up that have similar functionality, Shazam was there first, and it has benefitted greatly from the amount of time it has been available to the public. The company Shazam has actually been around a lot longer than the app itself—the mobile application wasn’t introduced until about eight years into the company’s existence—but it is what helped spread the brand around the globe like wildfire.
These figures seem to suggest a turning point for the app, which has seemingly always been well-known and beloved by many. Things were going well for Shazam, despite the fact that it wasn’t making a profit, but now that there is money in the bank and even more set to come in, it could be a bright future for one of the most-downloaded music applications of all time.