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Absolut, Gillette and Jaguar Increase Television Ad Recall & Likeability with Shazamable Ads

Absolut, Gillette and Jaguar Increase Television Ad Recall & Likeability with Shazamable Ads

Press Releases   •   Aug 05, 2014 09:00 EDT

Shazam® today announced the results of a recent study with Nielsen to examine the effectiveness of Shazamable TV advertising with brands such as Absolut, Gillette and Jaguar. The findings were compelling proof that Shazamable TV ads delivered on the promise of improving recall and engaging viewers, while maintaining the integrity of the first screen experience.