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Shazam Drives Ratings and Engagement for a Huge CMA Success on ABC

Shazam Drives Ratings and Engagement for a Huge CMA Success on ABC

Press Releases   •   Nov 07, 2013 15:45 EST

Shazam announced today how it contributed to driving ratings and engagement for “The 47th Annual CMA Awards” last night on the ABC Television Network. Prior to the show, Shazam used its app to notify 3 million of its country music fans to tune-in to the show. People Shazamed the show over 500,000 times, and more than 10% of them went on to purchase music by artists featured in the program.